WOULD YOU LIKE MORE LEADS THAN YOU NEED?
"Google Adwords is the most affordable advertising that brings me more than enough leads each week. And I get a great ROI. Thanks V3"
Chris Books, Managing Director, Addbuild
What Is Adwords?
Research shows that 50% of shoppers search on-line for the products and services they wish to buy1, and of those, 87.8% use Google to search with2.
Say a potential buyer Googles "washing machine". Google presents the results of their search in two lists.
On the left of the results page is a list of links to websites which is generated by Google's ‘spiders' - programs that comb the web looking for sites that feature things that people search for, like - washing machines. This is called the organic search list. A free listing service offered by Google. We'll get to this later.
On the right side of the page is another list of links to websites which feature washing machines. These are paid links. What Google calls Adwords. Whitegoods manufacturers and retailers pay Google to be listed in the paid links. And they only pay when a potential customer clicks on their link and arrives at their website.
The reason why a properly prepared Google Adwords campaign will bring the fastest results is because you don't have to wait for Google's spiders to find and evaluate your website and slowly move your link up the organic list on the left. By paying Google, you are effectively jumping the queue.
Simple enough so far, but there is some science in achieving the most clicks at the least cost from paid links.
- Monash's Australian Centre for Retail Studies
- http://www.hitwise.com/press-center/hitwiseHS2004/us-google-70-percent-of-searches.php