WOULD YOU LIKE TO HALVE YOUR AD BUDGET AND GROW  YOUR BUSINESS?

"As a result of V3's on-line campaign, in 4 months I have halved my TV advertising budget and our business sales have grown 25%!"

Bob Knuckey, Managing Director, Moisture Cure

Step Three: On-line Advertising

Since we've just used the dreaded word ‘advertising' we might as well jump right in and tell you the real deal here too.

Traditional advertising is a blessing and a curse. A blessing because it undoubtedly brings recognition and sales. A curse because it's expensive and difficult to find out what's working, how it's working, and if it could work better. A trillion dollar global research industry has been built on trying to work out how (and if) advertising campaigns work on consumers.

And even when traditional advertising tries to incorporate an on-line component (such as when your TV commercial tells people to visit your website), it all goes screwy. The majority of people who respond to your ads ignore your advertised web address and just hop on-line and Google the product or product category.

So if you haven't done the right on-line job first to make sure you're at the top of the list of links for that product, you'll see all those leads that you've paid big money to drive on-line Googling straight to your competitors' websites. Bummer.

But advertising on the internet is a different kettle of fish. For a start, on-line advertising, as it's called, tends to be a lot cheaper than traditional advertising. So more people see your ads for less money.

It also has the advantage of being fully accountable. You can count the number of views, the number of click-throughs to your website, and you can track those visitors through your site to see exactly what they do.

And unlike traditional advertising, which relies on viewers remembering your web address (which they mostly don't), or Googling their way to your website (which they may not), on-line advertising brings people immediately to your website while they're still interested and are more likely to buy.

On-line advertising is the perfect accompaniment to Adwords and website optimisation. We can plan and book your on-line advertising campaign on any number of websites most frequented by visitors most likely to be interested in your product or service.

Our designers, animators and production crew can produce your on-line banner, text, animated and video ads. Our on-line media strategists can select the best sites. And then we manage and monitor your campaign for you, providing detailed, statistical reports and recommendations.

If you have a print, magazine or TV campaign already, we can take the creative you are using and produce the ads with the same look and feel and the same call to action.

We can also place your on-line ads on high traffic websites which charge on a pay per click basis. And that delivers a powerful combination of wide brand awareness and the economy and accountability of paying only when a potential customer comes through to your site.