Search Engine Marketing
Search Engine Marketing is the term used to describe the two key areas of bringing in new customers to your web site from people using search engines to search for products and services online.
These two key areas are Pay Per Click Management (PPC) and Search Engine Optimisation (SEO).
Good news. We do both!
The fundamentals of Search Engine Marketing is having your ads high on the right hand side of Google and your web site rankings high on the left hand side! With this ‘road block’ both people who prefer to click on the ads (25%) will come to you and those that prefer to click on the right (75%) will also come through to your web site.
Simple huh? Well kind of, as 75% of those clicking on the ads on the right will only click on the top 3, so we’ll make sure you’re in those 3 and 50% of those clicking on the left hand side also only prefer to click on the first few ads, so again we’ll need to get you up there too!
Simple huh? Yes, but you really don’t want to pay too much for those clicks on the right, as you’ll overpay to get those visitors. We list 11 of our top tips on running a Google Adwords campaign in 2. Pay Per Click Management, so please click through and discover our proven tips!.
We share our must have elements for SEO in 3. Search Engine Optimisation, so please do click through!
Rather than telling you how good we are, we would prefer to let our customers results speak for us!
SEO Results *
| Keyword | Google Rank | Yahoo Rank | Bing Rank |
|---|---|---|---|
| Swiss Diamond Cookware | 5 | 4 | 5 |
| Diaries | 1 | 2 | 1 |
| Pocket Diaires | 2 | 1 | 2 |
| Office Diaries | 2 | 1 | 2 |
| Speesees | 7 | 7 | 6 |
| Conferences Port Macquarie | 4 | 2 | 10 |
| Fine Dining Port Macquarie | 1 | 10 | 9 |
| Residential Property Rentals | 4 | 5 | 5 |
| Blue Mountains | 5 | 3 | n/a |
| Sydney Airport | 6 | 4 | 10 |
| Sydney Airport to City | 1 | 5 | 10 |
| Sydney Airport Train | 1 | 1 | 2 |
| Airport Train Sydney | 1 | 1 | 1 |
| Sydney Train Airport | 1 | 2 | 2 |
| Train From Sydney Airport | 1 | 1 | n/a |
| Train From Sydney Airport to City | 1 | 1 | 1 |
| Sydney Airport Train Station | 1 | 1 | 2 |
| Sydney Airport Trains | 1 | 1 | 2 |
| Sydney Airport to Central Station | 1 | 1 | 2 |
| TV Advertising | 5 | 6 | 4 |
| Television Advertising | 5 | 11 | 4 |
| Buying Television Advertising | 2 | 2 | 3 |
| Bath Jelly for Kids | 1 | 1 | 1 |
| Jelly Bath for Kids | 1 | 1 | 1 |
| Bath Jelly | 1 | 1 | 1 |
| Jelly Bath | 1 | 1 | 1 |
| Kids Bath | 1 | 1 | 1 |
| Pool Jelly | 1 | 1 | 1 |
| Kids Pool Jelly | 1 | 1 | 1 |
| Kids Bath Jelly | 1 | 1 | 1 |
| Cardboard Box Wheels | 1 | 1 | 1 |
| Box Wheels | 1 | 2 | n/1 |
| Wheels for Boxes | 1 | 2 | 12 |
| Home Extensions Sydney | 6 | n/a | 2 |
| House Extensions Sydney | 6 | 6 | 3 |
| House Additions | 2 | 1 | 1 |
| Storage Northern Beaches | 1 | 1 | 1 |
| Car Storage Sydney | 5 | 4 | 9 |
| Northern Beaches Storage | 1 | 1 | 1 |
NOTE: * Client Names have been kept Confidential. Data extracted at 8th June 2010. Results may change on a daily basis.
Google Adwords Results *
| Keyword | Google Adwords Rank | Average Cost Per Click |
|---|---|---|
| Second Storey | 2.0 | $1.31 |
| Quality Renovation | 1.2 | $0.55 |
| Apartments Coogee | 2.4 | $0.98 |
| Rent Furniched Apartments | 1.7 | $0.74 |
| Lift Consultant | 1.1 | $1.02 |
| Elevator Maintenance | 1.5 | $1.20 |
| Scanpan Classic | 1.6 | $0.63 |
| Boarding Kennel Sydney | 1.4 | $1.11 |
| Landscape Designers | 1.9 | $1.32 |
| Hunter Valley Wines | 1.8 | $0.92 |
| 24 Hour Dentist | 2.9 | $2.25 |
| Domestic Dehumidifiers | 1.5 | $0.76 |
| Belly Belt | 1.2 | $0.43 |
| Storage Manly | 2.2 | $1.16 |
| Harbour Jet | 1.9 | $0.66 |
| Whitewater Rafting | 1.4 | $0.31 |
| Corporate Cruise | 3.0 | $1.29 |
| Trekking | 3.0 | $0.28 |
| Backyard Pergolas | 1.7 | $0.83 |
| Garden Pergola | 1.9 | $1.19 |
NOTE: Please note the Google Adwords does not show Results every single time a search is conducted. This strategy helps preserve the daily budget of a client for longer and therefore allows for ads to be displayed for longer throughout the day.
NOTE: * Client Names have been kept Confidential. Data extracted at 8th June 2010. Results may change on a daily basis.